LEAD HEROES
From the field, for the field

Glen’s been
on your side of the call.

Lead Heroes started with an agent who was tired of bad leads and worse service. Glen built the lead company he wished he could have bought from.

See the programsThe story
EST. 2015BUILT BY AN AGENT
Glen Shelton, founder of Lead Heroes
GLEN SHELTONFounder, Lead Heroes
Written by the Lead Heroes Data Desk, reviewed by Glen Shelton.Last updated
1B+Billion-plus phone calls since inception
250M+Calls expected in 2026 (Glen: 250 to 300 million)

Call volumes as stated by Glen Shelton on Seven Figures Or Bust, August 2026.

The storyEST.2015

An agent who
built a better lead.

Glen worked as an independent insurance agent before he ever ran a call center. He bought telemarketed leads and kept running into the same problems: poor quality and poor service. In 2015 he launched Lead Heroes to fix both, with a call center of real people and processes built to keep costs down for agents.

His first hire was a virtual assistant working four hours a day, dialing leads. Trust grew, the role grew, and that first hire now runs Hire Heroes as COO.

The Hire Heroes story
Milestones

How we
got here.

The short version.

  1. BEFORE 2015

    Independent agent

    Glen sells insurance and buys leads, and sees the quality problem firsthand.

  2. MAY 2015

    The first hire

    One virtual assistant, four hours a day, dialing leads.

  3. 2015

    Lead Heroes launches

    A call center with real people generating leads for agents.

  4. 2026

    A billion-plus calls

    Glen puts total calls since inception at over a billion, with 250 to 300 million expected this year alone.

Good questions

Questions,
answered.

Who founded Lead Heroes?

Glen Shelton, a former independent insurance agent, in 2015.

Why did Glen start Lead Heroes?

He saw a lack of quality and service among telemarketed lead providers in the insurance industry and built a company to fix it.

How is Lead Heroes related to Hire Heroes and Seven Figure?

Glen founded Lead Heroes and Hire Heroes, co-owns Everything Senior Insurance, and co-hosts Seven Figures Or Bust with Christian Brindle.

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